So The BIG One is over, Red Nose Day (flickr) has been and gone for another 2 years, and I find myself with little to do. The cleanup has started, updating the site to reflect the events of the night, what the public got up to, and ultimately how much money we made. Of course the job is far from over, there’ll be debriefs, accounting, data management, partner relationships to look after, and an evaluation of how things could have been done better. This should keep us busy for a month or 2.
Then on to Sport Relief! 2008’s Sport Relief has been brought forward to March, so we have to get a head start. It usually happens in July. Even as I write that i know it’s not true. We’ll do some concepts, have some meetings, draw up a big list of nice-to-haves, but the work won’t start for a while yet. Then it’ll be a mad dash to the finish line. I work better under pressure, so I’m not that fussed about that, but when you have to deliver so much right at the last minute, some things get over looked or rushed, which is not good for anyone.
I propose that this time we cut back on features, cut back on design, and cut back on meetings. Let’s just do what will give the most result and help us to connect to our supporters best. Thing is, we have to try to appeal to a very broad market. Most of which are not web savvy, and may only interact with us once. How we get the most out of them will be the problem we’ll be trying to solve.
Meanwhile, I read my RSS feed looking for inspiration as usual, wondering how long the quiet in the office will last and catching up on the last 6 months of sleep.
P.S. Red Nose Day had quite an impact online, I’ll post all the things I collected from the web soon…
